The movie theater-going experience can be a bit annoying these days. The concessions that go along with the movie, like your popcorn and candy among other things, almost require a higher dollar amount than the actual ticket itself. Then you have the problem of people talking and being disruptive in the theater, not to mention the seats are not that comfortable to begin with. So why not just take the whole “theater” part out of the equation? Well, PRIMA Cinema has you covered…but only if your willing to hand over an arm and a leg.
Imagine getting the hottest theatrical releases right to your TV, in the comfort of your home, with the comfort of your own couch? Now, PRIMA Cinema has the solution that makes this dream a reality. They have a box that can be installed in your home theater that pulls some of the newest releases right to your TV. However, you have to be willing to pay $35,000 for the hefty streaming box, that has to be installed by a PRIMA Cinema dealer. I should also mention that each movie rental will cost you $500 for a one-time 24-hour rental. If money is not a problem…well, then there is still some other things you have to deal with.
The dealer will only install the box in your home if they deem your setup suitable. Your home theater has to pretty much be top of the line material. It has to stack up to both Hollywood studio and PRIMA standards before they even consider installing it. The theater can also seat no more than twenty five people to limit the amount of non-paying guests that can view your movies. There is also only two playback buttons, pause and a five-minute skip, available to the user, which does not amount to your standard home viewing experience.
If you can live with all of these set-backs, then this box might just be for you. The box supports local downloads and can download up to fifty movies straight to the box to prevent buffering. The files are also basically theater quality, giving you a more authentic theater experience. As of now, you can watch movies like Unfriended, Furious 7, and Mortdecai right now. However, the list does seem to be a bit small, considering Universal Pictures and Millennium Films are the only two high-profile distributors investing in the program at the moment.
There’s also a plethora of security features that come along with the box. The box itself contains bio-metric security, requiring the user to scan their finger before using the box. The box also requires a public standard IP to prevent the box from working in any place that is not your home theater. Finally, there is a bunch of DRM on the device to top it off. These kinds of security features are probably a product of the distributor’s say in the matter. I am willing to bet that these movie companies would never sign on to something like this if the security of their movies was not there.
The REAL home movie theater experience might be a bit unrealistic if you think about it. PRIMA Cinema is probably best suited for the rich and famous that do not want to deal with the experience of going to a theater because let’s be realistic; they probably cannot be seen in a movie theater without being hounded by fans. They would much rather avoid that nightmare in the privacy of their own cavernous home theater. They also have to be willing to throw around a couple of bucks. Let’s say they wanted to have themselves a hell of a night, with five new releases on the menu. That would cost them $2,500 dollars, or the equivalent of a really shiny penny.
If you have that kind of money, then go ahead and indulge yourself. I think I am just going to wait for this process to become less of a headache and a lot cheaper. If you think about it, this kind of experience is most likely going to be widely available in the future, it’s only a matter of time. Distributors have to have a dose of confidence before they can take a full dive into this kind of market, considering the kind of financial security they have with the traditional theater box-office. I do not think that PRIMA Cinema is going to bring on the death of movie theaters, but it might drive the industry in a new, and kind of exciting, direction.